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what is a great client?

From my several decades of experience creating brand identity, book design and marketing materials for a multitude of corporations and individuals, the greatest clients are those who present challenges requiring the most creative concepts and demand the absolute finest design. The client either knows exactly what he wants, or if he doesn't he'll listen to a storm of ideas with an open mind. A good client provides immense amounts of information about his company, about his interests, and most importantly, about his desired clientele. He realizes that while we can consider his favorite color or font, it is the prospect who we are really designing for.
The ideal client understands and appreciates the value of good design, whether to project the image of his firm or to promote his book. The ideal client is fun to work with. The ideal client pays his bills on time.
For a free questionnaire to help you create your brand identity (not the artistic part - that's my job) please email me: chaz@chazdesimone.com

chaz desimone creates brands and books for

speakers and coaches
Aurora Winter
Mark Victor Hansen
Jesus Nebot
Debra Morrison
Dave Smith
Chris Coffey
Jane Graves

authors
Dr. Denis Waitley
Pat Burns
Mark Victor Hansen
Robert G. Allen
Randall Blaum
Sharon Johnson
Jasmine Scalesciani

consultants
Jim Barrow
Sandy Jacobson
Laura Saltzman

entertainment
Solvei
Jodi Leib
Bobby Marks
Marcus Joseph
Andrea Gilbert

artists
Lisa Coltman
Debbie Lefever
Mardy DeSanto

organizations
Grandsons of Italy
The Teen Project

restaurants
C&O Trattoria
Johnnies Pastrami
Pam Thai
World Cafe
Samosa House
Venice Grind
The Wood Cafe
Clancys Crab Broiler

corporate
AT&T
Disney
Bank of America
Sit n Sleep
Firestone
Sunkist
AstraZeneca